Privacy Policy

Last Updated: August 18, 2025

At PARCHA (“we,” “us,” or “our”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains in detail how we collect, use, disclose, and safeguard your data when you interact with our website (www.parcha.pk), make purchases, or engage with our services.

By accessing our website or providing your information, you agree to the terms outlined in this policy. If you do not agree, please refrain from using our services.

1. Information We Collect

We collect various types of information to provide and improve our services:

A. Personal Information

When you place an order, create an account, or contact us, we may collect:

Full name
Email address
Phone number
Shipping & billing address
Payment details (processed securely via third-party gateways)
Order history & preferences

B. Automated Data Collection (Cookies & Tracking Technologies)

Cookies: Small text files stored on your device to enhance user experience, remember preferences, and analyze site traffic.
Log Data: IP address, browser type, operating system, pages visited, and timestamps.
Analytics: Tools like Google Analytics to track website performance and user behavior.

C. Information from Third Parties

We may receive data from:

Payment processors (e.g., credit card providers, PayPal)
Social media platforms (if you interact with us via Facebook, Instagram, etc.)
Marketing partners (for ad performance analysis)

2. How We Use Your Information

We process your data for the following purposes:

A. Order Processing & Customer Service

To fulfill purchases, process payments, and arrange deliveries.
To send order confirmations, shipping updates, and returns/exchange information.
To respond to inquiries, complaints, or feedback.

B. Marketing & Personalization

Sending promotional emails (only with your consent; opt-out available).
Customizing website content based on your preferences.
Running targeted ads on social media and search engines.

C. Business Operations & Security

Improving our website, products, and services.
Preventing fraud, unauthorized transactions, and cybersecurity threats.
Complying with legal and regulatory requirements.

3. How We Share Your Information

We do not sell your personal data. However, we may share it with:

A. Service Providers

Payment gateways (e.g., Stripe, JazzCash, Credit/Debit processors)
Shipping & logistics partners (e.g., courier services)
Marketing & analytics providers (e.g., Google, Facebook, email service providers)

B. Legal & Compliance Disclosures

If required by law (e.g., court orders, tax authorities).
To protect our rights, safety, or property in cases of fraud or disputes.

C. Business Transfers

In case of a merger, acquisition, or sale of assets, customer data may be transferred as part of the transaction.

4. Data Retention & Security

A. Retention Period

We retain your personal data only as long as necessary for:

Order fulfillment and warranty purposes.
Legal and tax compliance.
Marketing (if you have consented).

You may request deletion of your data unless retention is required by law.

B. Security Measures

We implement industry-standard protections, including:

SSL encryption for secure transactions.
Secure payment gateways (we do not store full credit card details).
Access controls to limit internal data exposure.

However, no online system is 100% secure. Please use strong passwords and report any suspicious activity.

5. Your Rights & Choices

You have the right to:
Access, correct, or delete your personal data.
Opt out of marketing emails (via unsubscribe link).
Disable cookies (through browser settings, though some site features may not work).
Request data portability (if applicable under local laws like GDPR).

To exercise these rights, contact us at info@parcha.pk.

6. Third-Party Links & Services

Our website may contain links to external sites (e.g., Instagram, payment gateways). We are not responsible for their privacy practices. Always review their policies before sharing information.

7. Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect their data. If you believe a child has provided information, contact us for removal.

8. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted here with a revised “Last Updated” date. Continued use of our services constitutes acceptance of the updated terms.

9. Contact Us

For privacy-related questions or requests, reach us at:
Email: [info@parcha.pk, parcha.store1@gmail.com]
Address: [Satellite Town, Gujranwala, Pakistan]

Thank you for trusting PARCHA with your privacy.