Last Updated: August 18, 2025

At PARCHA (“we,” “us,” or “our”), your privacy matters to us. This Privacy Policy explains how we collect, use, protect, and share your personal information when you visit our website, place an order, or interact with our services.

By using our website www.parcha.pk, you agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our website or services.

1. Information We Collect

We collect information that helps us process your orders, improve your shopping experience, and provide better customer support.

A. Personal Information

When you place an order, create an account, or contact us, we may collect:

  • Full name
  • Email address
  • Phone number
  • Shipping and billing address
  • Order details and purchase history
  • Payment information processed securely through third-party payment providers

B. Cookies & Automatic Data

We may collect certain information automatically when you browse our website, including:

  • Cookies: Small files stored on your device to improve website performance, remember preferences, and analyze traffic.
  • Log Data: IP address, browser type, operating system, visited pages, and timestamps.
  • Analytics Data: Information collected through tools such as Google Analytics to understand website performance and customer behavior.

C. Information from Third Parties

We may receive limited information from trusted third parties, such as:

  • Payment processors
  • Courier and delivery partners
  • Social media platforms when you interact with us
  • Marketing and advertising platforms

2. How We Use Your Information

We use your information for the following purposes:

A. Order Processing & Customer Support

  • To confirm, process, and deliver your orders
  • To process payments securely
  • To send order confirmations, shipping updates, and delivery notifications
  • To handle returns, exchanges, complaints, and customer support requests

B. Marketing & Personalization

  • To send promotional offers, updates, and product news with your consent
  • To personalize your website experience
  • To show relevant advertisements on social media and search platforms

C. Business, Security & Legal Purposes

  • To improve our website, products, and services
  • To prevent fraud, unauthorized transactions, and security risks
  • To comply with applicable legal, tax, and regulatory requirements

3. How We Share Your Information

We do not sell your personal information. However, we may share necessary information with trusted partners who help us operate our business.

A. Service Providers

  • Payment gateways and payment processors
  • Courier and logistics companies
  • Email, marketing, and analytics providers
  • Website hosting, maintenance, and security service providers

B. Legal & Compliance Requirements

We may disclose information if required by law, court order, government request, tax authority, or to protect our rights, property, customers, or business.

C. Business Transfers

If PARCHA is involved in a merger, acquisition, restructuring, or sale of business assets, customer information may be transferred as part of that transaction.

4. Data Retention & Security

A. Data Retention

We keep your personal information only for as long as necessary, including for:

  • Order processing and delivery
  • Customer support and warranty-related matters
  • Legal, accounting, and tax compliance
  • Marketing communications, where you have provided consent

You may request deletion of your personal data, unless we are required to keep it for legal or business purposes.

B. Security Measures

We use reasonable security measures to protect your information, including:

  • SSL encryption for secure browsing and transactions
  • Secure third-party payment gateways
  • Limited access to customer information
  • Security monitoring to help protect against unauthorized access

Please note that no online system is completely secure. We recommend using strong passwords and contacting us immediately if you notice any suspicious activity.

5. Your Rights & Choices

Subject to applicable law, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal data
  • Opt out of marketing emails using the unsubscribe link
  • Disable cookies through your browser settings
  • Request a copy of your data, where applicable

To exercise these rights, contact us at info@parcha.pk.

6. Third-Party Links & Services

Our website may contain links to third-party websites, social media platforms, payment gateways, or other external services. We are not responsible for the privacy practices, content, or policies of these third-party websites. Please review their privacy policies before sharing your information.

7. Children’s Privacy

Our products and services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has shared personal information with us, please contact us so we can remove it where required.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. Continued use of our website after updates means you accept the revised policy.

9. Contact Us

For privacy-related questions, requests, or concerns, you can contact us at:

Email: info@parcha.pk

Alternative Email: parcha.store1@gmail.com

Address: Satellite Town, Gujranwala, Pakistan

Thank you for trusting PARCHA with your privacy.